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Commercial Awareness

Breaking it down:

Commercial = Recognising the objectives of the business, clients and the sector they operate in

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Awareness = Understanding your role and how you can assist the business or client to achieve their commercial objective to mitigate risk.

How it can be defined:

"Commercial awareness is the appreciation and understanding of how companies and industries work and develop in the wider environment - and how they make money" - As per Peter Watson

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"Commercial awareness is an understanding of how industries and businesses work. It’s about knowing what’s going on in the world and analysing the way it might impact on your chosen sector and company." - As per Bright Network

Why it is important:

Commercial awareness may be the “buzz” word currently within the legal industry, but why? Commercial awareness is about being aware of current affairs and the world around you.

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Business and current affairs are so important within the legal field as a student will need to be able to read current news affairs and find links between news and the legal field – In what way do current affairs impact law firms?

In the interview stage:

In interviews, recruiters tend to ask for you to talk about industry trends or a news story and the impact is may have on their firm, so it is important you are up to date with current affairs.  

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Therefore it is important to know your "stuff" before you get asked this type of interview question - not only does it show your prepares for the interview, it also shows you have interests in the business world and what is going on around you!

Demonstrating Commercial Awareness:

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Here are a few examples to give you an idea of how to demonstrate your awareness....

COVID-19

 

 

​This pandemic and virus have affected not only individuals but also the operating of law firms. Many sectors such as property has experienced reduced workload, creating an impact on number of clients coming in as well as the success rate in terms of profit earned. However other sectors may be booming throughout the lockdown, including the family sector (due to increased domestic matters) and corporate.

​IMPACT:

  • The lockdown has caused a recession – similar to the 2008 recession. It has affected recruitment due to loss of employment, and more businesses are closing down due to no profits being made.

CAUSE OF THE RECESSION:

  • COVID-19

  • Cuts enacted by the government - reducing funding in NHS

  • Culture - Response to COVID has been too extreme

RESULT OF COVID:

  • Although COVID brought many issues regarding less customers walking into law firms etc, there have been many opportunities that have opened from it. For example, the increase use of video conferencing platforms, Artificial Intelligence (to track COVID infections), virtual vacation schemes and internships, increase in Bitcoin. Therefore it can be agreed that COVID has opened up more use of platforms that may have not been used as frequently as prior COVID. 

FUTURE:

  • The risk that may be caused to law firms is that certain sectors may not be performing as well as other industries -so it is important for firms to be focusing more on the sector that is gaining more clients and profits.

China-
US Trade War

  • In 2018 China and America both placed importing trade tariffs (25%) on a number of goods that were being imported from each other’s country – the aim for this was to affect one another’s economy.  

  • US soybean market - the China markets take about 60% of their output. This grew in the 1980s, as China (who are enthusiastic consumers of pigs) were convinced they could fatten their pigs quickly if they used the US soybeans = Went from 30,000 tonnes of soybeans in 1982 to up to 95million tonnes in 2017 being exported from US to China. 

  • The effect of the tariffs was immediate. With the 25% import tarriff on the US soybeans, the cost also had risen.            

IMPACT:

  • US – the tariff was placed after the farmers had planted the soybeans (they thought they would have a guaranteed market from China as they previously did) – they had difficulty in exporting the beans – the price dropped due to less demand (as China bought less due to the price). There were exports to the EU as it was fairly cheap for countries like Portugal. So ultimately US had more quantities of soybean that was not being sold due to the tariff they placed on China, as well as less demand for it.

  • China – They used the beans to feed the pigs. There was a regulation stating that they had to feed the pigs 20% protein. China started to look into other markets for soybean (mainly south America). They also changed regulations in terms of what they had to feed the pigs – they dropped the 20% to 12%. There was also an outbreak of swine flu which resulted in them being less reliant on soybeans.                 

SO ULTIMATELY:

  • It will be detrimental to American trade in the long term as Americans would be competing with more efficient trading competitors (South America)       

FUTURE:

  • Americans and Chinese are talking about a deal that may include taking the tariff off. The number of Chinese exports to US has reached its highest, however America exports to china (soybeans and oil) has lowered considerably – Loss to US. There may be a relevant return to the previous situations.

  • Under the "phase one" deal signed in January, China pledged to boost US imports. They also stated they will tackle additional issues in a second “phase two” deal but this is not expected any time soon.

Now its down to you:

Want to practice? Pick a topic or current affair that interests you. Describe it and relate it back to how it affected/ may affect the legal industry, and what law firms can do to tackle this. What risks may occur?

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Have a go yourself and send it to us: getpracticeready@gmail.com

Ways you can improve your ability to view situations from a business perspective:

1) Do a SWOT analysis on a business or a sector that interests you:

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S = Strength

W = Weakness

O = Opportunities 

T = Threats

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2) When using your knowledge on current affairs and considering factors that may affect the business, and how it operates:

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P = Political 

E = Economic

S = Social 

T = Technological 

L = Legal 

E = Ethical/ Environmental

*TOP TIP*

Law firms are businesses – they operate to advise and assist individuals in legal matters in return for profit. Therefore it is important to know how current affairs will affect a business as such.

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Please take a look at the resources tab where there are many great sources available to assist you on keeping up with current affairs!

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